Why the lack of business journalism is a missed business opportunity

Claire Williams

American Banker reporter Claire Williams “The Future of Business Journalism: Why It Matters to Wall Street and Main Street,” written by his former professor Chris Roush.

Williams writes, “Where does that leave people like me who first walked into Roush’s business reporting class at the University of North Carolina at 20 years old? While running the business journalism program at UNC, I took business reporting and economics reporting classes with Roush, now dean of the School of Communications at Quinnipiac University.

“Sure, reporting is fun and can be valuable, but if I can’t make a career out of it, it’s not as valuable to me. Maybe I should listen to my parents and go to law school. Or worse, to public relations.

“But what sets Roush’s new book (and his lessons) apart is his insistence that good journalism and profitable journalism are one and the same. After taking Roush’s class, I thankfully did not go to law school. Instead, I went to work at one of the local newspapers that everyone liked to talk about.

“They were one of the lucky ones to have the desk still intact, but the empty chairs in the newsroom echoed the story that Roush told in his book. Still, local business leaders clamored for our coverage and complained that it wasn’t enough. According to Roush, this is not just a civic error, but also a missed business opportunity.

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