Tyson Fury vs. The only thing that can soften the blow of knowing it will cost you £26.95 to watch Derek Chisora III next month is that one of its heroes, Derek Chisora, tells people to get their priorities straight before they think. about shooting for it.
It was as honest a comment as Chisora has ever made, something he said when he announced the fight last month, and something that came into focus after yesterday’s news about the fight’s pay-per-view price tag.
“We’re getting close to Christmas and the cost of living is very difficult at the moment,” Chisora said on the day his fight with Fury was announced on December 3. “Trying to sell out a stadium and sell out a pay-per-view is going to be very difficult. People struggle there. There are many lines of food banks. People struggle.
“For me to sit here and try to sell it and say it’s going to be amazing, I can’t do it. All I can say is that it will be a great fight. But I can’t tell a man to take his son’s Christmas present and come watch me fight. Things are tough right now. It doesn’t matter who you are. We all feel it.”
Credit to Chisora, he didn’t need to say what he did that day at the Tottenham Hotspur Stadium, but thankfully he decided anyway. In doing so, he helped cut through the hype used to sell a previously hard-to-sell fight, and he helped critics of the fight now find words to express their feelings. It costs them £26.95 just to wear for the night.
He and Fury first met, of course, in 2011, it was on Channel Five, one and all free to watch. Together, they were able to attract a large audience because of it, they just won the British and Commonwealth heavyweight titles, and a rematch shown on BoxNation three years later clearly benefited from their first ever “rivalry” on terrestrial television. .
Now, with the third fight set to take place on BT Sport Box Office, you’re wondering what sort of audience it might attract on the night. The two heavyweights are certainly more popular today than ever, and there’s a chance that the target audience for this fight – one of the “casual” variety – might not have been aware of either when Fury played. the bad way with Chisora six years ago.
That would certainly help sell it even at its current price. However, there’s an argument to be made that if there’s one fight that’s primed to be boycotted to make a point, it’s a trilogy fight between two heavyweights who never, at any stage, look remotely close over 22 rounds. they compete in the ring together. That’s what Chisora is likely to argue, being a proud man, but he knows people have better ways to spend their £26.95 in December.
“Spend your money on your children,” Chisora said last month. “Don’t spend your money on me and Tyson. I don’t want to see it. I (only) want you to spend money on me knowing that your children have Christmas presents and everything they need.”