Showcase opens first LI location at Smith Haven Mall

Specialty retailer Showcase has opened a store at Smith Haven Mall in Lake Grove.

This is the Canadian chain’s first Long Island location, with a second coming soon to Walt Whitman Stores in Huntington Station.

Showcase specializes in new and hard-to-find consumer trends in health, beauty, home, toys, novelty candy and food, according to the company. Designed to be interactive, customers are encouraged to “try before you buy” with most of the store’s products open and on display.

Founded in 1994 in Edmonton, Alberta, Showcase has 143 locations in North America, including 34 stores in the northeastern United States.

“Our rapid expansion into the New York market marks a major milestone for Showcase as we continue to strengthen our presence in the United States,” said Showcase CEO Samir Kulkarni. “We are thrilled to introduce customers in Lake Grove and neighboring Long Island communities to the unique Showcase shopping experience. Shoppers will now have convenient access to a store full of the hottest social media trends they won’t find anywhere else.”

Showcase uses proprietary trend detection technology powered by algorithms and artificial intelligence to quickly understand and identify trending products. The company’s flexibility allows it to be the first and fastest to market. On average, each trend goes from concept to shelf in 53 days, with some of the top 10 items launching in 16 days, according to the release.

Among the top trends available at Showcase are Squishmallows, weighted plushies, freeze-dried candy, specialty energy drinks, Pokémon trading cards, bagged pickles, and deep tissue massage guns. Focusing on private label offerings, Showcase’s in-house brands account for 70 percent of its sales.