Rihanna Launches Maternity Line Under Her Savage X Fenty Label – Hollywood Life

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Image Credit: Image Press Agency/NurPhoto/Shutterstock

Rihanna has a new baby on the way, and it’s not her long-awaited album. The 34-year-old new mom has a maternity clothing line in the works, according to hollywoodlife sources. “Rihanna has been working on creating a line of women’s maternity wear under her Savage X Fenty line,” a source close to the “Work” singer revealed. hollywoodlife EXCLUSIVELY. “During her pregnancy, so many women told her that she was such an inspiration to break the mold of what is acceptable to wear, that this really moved her. She has featured pregnant models in her Fenty ads many times and wants to redefine how pregnant women are viewed by creating a brand that allows them to feel sexy and beautiful during pregnancy,” she added.

Rihanna, who gave birth to a baby boy with her partner a$ap rocky, 33, on May 13, became a maternity fashion pioneer during her pregnancy due to her bold and fresh take on maternity wear. For example, when Rihanna announced that she was pregnant, she showed off her bare midriff in a trendy set of low-rise jeans and a pink coat that was only buttoned at the top, giving a glimpse of her growing baby bump. . Adding an extra touch to her fit, she wore layers of colorful jewelry that rested on her midriff to show off her bump even more. A string of pearls flowed over her belly.

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Rihanna shows off her baby bump in a green strappy top at a Fenty Beauty event (Photo: Image Press Agency/NurPhoto/Shutterstock)

The Barbados native spent the rest of her pregnancy absolutely dominating the maternity fashion game, sporting crop tops, various bra-and-pants combinations, form-fitting dresses, and even full lingerie ensembles. “I hope we can redefine what is considered ‘decent’ for pregnant women,” Rihanna said. Fashion for her May cover as she talks about her maternity wardrobe. “My body is doing amazing things right now, and I will not be ashamed of it. This time it should feel like a celebration. Because why should I hide her pregnancy? When I found out she was pregnant, I thought, ‘There’s no way I’m going shopping without a maternity aisle.’ Sorry, it’s too much fun to dress up. I’m not going to let that part go away because my body is changing.’”

Now, Rihanna hopes to inspire women to wear what they please with her new line. “She feels so grateful that she was able to break so many molds in terms of maternity fashion during her pregnancy,” another source said. hollywoodlife EXCLUSIVELY. “One thing Rihanna knows is that everyone is different and you have to style yourself in what suits your body type. But of course she sees it as an honor that she is considered to be at the forefront of maternity fashion.”

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Rihanna dazzles in an all-black lingerie look (Photo: Laurent VU/SIPA/Shutterstock)

There’s no timetable for when to expect the maternity line, just like there’s no set timeline for when fans will get to see the Fenty Beauty founder’s newborn. A source within Rihanna’s circle confirmed to hollywoodlife what many suspected: she is simply not ready to show her son to the world. “Rihanna she’s not ready to introduce her baby to the world yet. He is still very young and she is still managing the transition into motherhood,” the source said EXCLUSIVELY. HL. “Rihanna she is extremely protective of her baby, only allowing a select group of close friends and family to meet him,” the source added. “With a few exceptions, Rihanna He hasn’t been the type to share much of his personal life on social media. She is learning and taking each day as it comes, but she is dedicated to being the best mom she can be. This is the most important moment of her life and she is taking it very seriously.”

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