Global sports brand PUMA has partnered with the Dubai Sports Council to create a unique floating soccer field on the famous Palm Jumeirah beach. As part of Dubai’s 30×30 initiative, The Fearless Arena brings the beloved game of football from the stadium to the sea with the aim of inspiring and motivating people to get active and bring the community together for this one-of-a-kind experience. pleasant experience.
From the bold graphic design to the structural design, every element of the pitch embodies PUMA’s Fearless Generation campaign; here, being fearless just means being yourself, standing up for yourself, and sticking to your own style. If you are not afraid, every moment, every action, whatever you do, you see nothing but potential.
Fearless Arena is located on the water at Club Vista Mare, surrounded by the breathtaking Dubai skyline and beautiful beach. Teams can reserve space for a five-a-side game free of charge by booking on PUMA.com. The pitch is available for one-hour slots from Saturday 19 November to Sunday 27 November, 8am to 10pm. For each game, all players will be provided with PUMA’s new ULTRA and FUTURE 1.4 football boots to play with while on the pitch.
PUMA brand ambassador and world record holder Usain Bolt visited the arena on Monday morning alongside high-profile names including Paralympian Felix Streng, City Football Group Chief Commercial Officer Esteve Calzada and former Cameroon international Patrick M’Boma. game under the sun.
To attract all age groups, including the youngest football fans, PUMA has partnered with Manchester City Academy, GEMS and CB Football Management to develop fun games and youth tournaments throughout the event.
Since the arena’s reveal on @PUMAME, the response has been incredible and bookings are almost sold out. Don’t forget to book your session soon for your chance to play at The Fearless Arena.