Human life is a complex web of balancing what one wants to do and what one actually does. When these two lines meet in a person’s life, it creates wonders that not only advance the scenario of their success but also the society exponentially.
HRBoost® Founder and Chief Empowerment Officer – Nicole Martin has been doing just that since she finally found her passion at the age of 18. It has evolved from running training programs for college human resources classes to now becoming an in-demand foundation. build a global business. He believes that work and life cannot be separated, so he runs his company with the same mission to spread joy and purpose through collaborative work and creativity.
Nicole emphasizes a customer-centric approach and is proud of the company’s USP. they meet their customers at their speed and budget. It has developed the HRBoost model to proactively help clients meet wherever they are in their journey, providing full-service HR support, project-to-project support, culture design and management training, and employee programs. and assessments, virtual support and phone support.
In addition to serving clients and building a seven-figure business from scratch, she strongly believes in the potential of women in the industry. In addition, it inspires women to find their passion – the most valuable investment a company can have, as women help team collaboration faster.
As a multifaceted leader in the industry, he is also a member of the National Best and Brightest Advisory Board Chicago NAWBO Membership Committee and Global Speaker of the Star Conference. His exceptional focus on talent has been recognized by HRBoost for his commitment Diversity Excellence by Daily Herald.
Let’s learn more about his vision and HRBoost through the interview highlights below!
Nicole, tell our audience about your journey as a Chief Empowerment Officer and Founder. What challenges did you have to overcome to get to where you are today?
After leaving home and graduating high school at 18, I took a job as a receptionist at a pre-Y2K firm and found my passion by accident.
At the same time, I was working on a training program for a human resources class in college. When I finished my presentation, the director created a human resources department for the site, hired a manager, and moved me from admissions to human resources.
Since then, I’ve been building HR departments from the ground up with the approach of starting with a vision of the business and creating HR programs that are fully integrated with that vision while supporting employers at every stage of the employee experience and small business deserves. competing for talent in today’s market.
In addition, Empowerers create programs designed to grow the business, increase productivity, and help employees understand why and how their contributions matter. I owe all the success of the business to my team. Today, I’m proud to say that I’m a woman who built a seven-figure business from scratch, and it’s exciting to know that only 2% of women-owned businesses do so. Women remain an opportunity for business everywhere.
I think the initial challenges of being a CEO are many. Human capital and financial capital are needed to scale and grow. Success is relative. A lot of people will read my resume or the articles I’ve written about me, but true success is the joy of doing what you love every day. However, it is amazing when you turn around and see so many others working for you and see the source of Joy and Purpose through shared work and creativity. Work and Life should be integrated, not compartmentalized. I love that for me there is no real dividing line between work and play.
Tell us about how you’ve impacted human resources services through your experience in the industry.
Our vision is to bring joy and purpose to people through their work.
We are always on the growth trend year after year; but in the midst of the pandemic, like many others, we were hit hard. Now, with growth reviving, we’ve unveiled some new innovative ways to reach our customers, and as talent shifts, we’re ready to help businesses struggling to retain talent.
Ironically, the biggest threat to the market is talent, even now. Even in an economic downturn, only truly forward-thinking companies will make winning moves.
Given that we are not your Broker, attorney, or 1-800 number. We believe that HR expertise is essential for every business as they grow their enterprise. Our Shared Services approach enables businesses to access strategic HR at their pace and budget by taking a holistic approach to integrating a culture plan that enables them to execute their strategic and/or operational plans as a business.
We provide skilled talent to our clients. We also believe that they need both strategic and tactical resources. A person is not ideal because they have different cognitive abilities to strategically optimize HR. We believe our shared service approach to the middle market is the PEO Alternative. Yes, the middle market needs an alternative.
We serve businesses spanning many sectors; these include Professional Services, Non-Profit Organizations, High Technology, Manufacturing, Staffing Firms, Hospitality and Healthcare. Our clients are typically high-growth businesses with 50-250 employees.
Our model is to meet clients wherever they are, so we provide full-service embedded HR support, project-to-project support, culture design and management training, employee programs and assessments, virtual support and phone support.
I am honored to lead a high-performing team of HR leaders who collaborate with our business clients to meet them wherever they travel to become the best place to work. We have experienced tremendous growth and are proud to say that almost every customer has been acquired through word of mouth.
Our appeal and success comes from our personal dedication to each and every customer.
Make HRBoost the preferred choice among your customers over other competitors?
We remain customer-centric and our team is delighted to have been recently recognized by the Daily Herald for our commitment to Diversity Excellence. It is recognition like this that makes us believe in the practical contributions that each person on our team brings. Boosters know that everyone can lead from where they stand, and at HRBoost® you don’t have to follow a traditional hierarchy.
I’m totally fine with that. Our USP is that we cater to our clients at their pace and budget and bring a team with 40 years of combined experience.
What do you think could be the next big change in your industry??
Investing in women.
Less than two percent of the money invested in women-owned businesses in the United States is alarming. As a result, women remain an opportunity and can develop teams that promote collaboration.
If you don’t have a positive work culture, talent won’t stick around for long. Creating a cultural conversation where two-way exchange is encouraged and supported is strongly required. We were recognized as a Best & Brightest® company to work for in Chicago before the pandemic. If you don’t have a common language for how management lives in the organization, morale can suffer. In addition to our standard culture surveys and metrics, we conducted pulsed Covid Surveys. An anonymous pulse is important, but we’ve started registering more companies at peer levels.
Thinking long term, we’ve kept Monday Motivation, Happy Hours and Wellness Wednesdays because we feel we’ve created a deeper connection during these difficult times. Even before Covid-19, we had chaplains at work. I’m delighted to see them working more proactively to connect with our team in the virtual world and we’ve had high utilization this past 12 months. I am proud of what we discussed, exchanged and shared. The topic was not about easy topics.
Where do you see yourself in the long term and what are your future goals for HRBoost?
Through our investment in SEO and retargeting, we were able to increase our geographic footprint. At one time we thought we would never make a business from our website, but now we proudly have over 1200 new visitors per month and the average time a visitor spends on our website is 8 minutes.
We are proud to strengthen our online presence as a resource for professionals in the US. Our next venture next year is franchising and we look forward to expanding into the top five regions that searched for us online last year.
Spreading the Word with Books
I try to lead by example and share for the benefit of all. I’ve published two books that actually speak to women, although men have said they enjoy them just as much. Joy and the Power of Purpose It’s my personal story and I’m sharing my story 7 Availability Principles Almost every day I am asked how I do it with such joy. I’m not doing this alone. I also co-wrote a book with John Tingitella last year.
We named it NO FEAR Talks for Women, a book in which women can add to their list of abilities and lay out a process for the greater good of our country. Men are attached to results and women are attached to effort. We need both in business.
Speaker – Nicole Martin
Nicole Martin is the Chief Empowerment Officer and Founder of HRBoost, LLC, an HR Shared Services consulting firm based in Chicago, Illinois. For her professional excellence as well as her community, Nicole has been recognized by many organizations, including Mirror Review’s 10 Game Changing Women of 2019, a Business Excellence Award by the Chicago Daily Herald, and 2016 Entrepreneurial Women’s Champion of the Year by Entrepreneur Women’s Magazine.
A sought-after expert, his knowledge and advice have been published in newspapers and magazines across the country. Additionally, Nicole is the online host of HR in the Fast Lane and a contributing writer for the Chicago Business Journal. Nicole is the author of the International Literary Award and Amazon Best Seller, Talent Emergency, the accompanying Talent Emergency Guide, The Human Side of Profitability, The Power of Joy and Purpose, and her newly published co-author Fear Talk for Women.
Glittering with awards
- Nicole serves Chicago NAWBO Membership Committee and Global Speaker of the Star Conference (quote all women’s conferences and voted Best Speaker 2021 from Paris. She also mentors some new women entrepreneurs who contact her specifically.
- Graduated Goldman Sachs 10,000 Small Business Chicago Cohort 9 2014.
- Chair Chicago Peer Group Best and Brightest Companies to work for.
- Advisory Board National Best and Brightest.
- 3 years later OMNI Board of Directors, Management Chairman
- WBE – Women’s Business Enterprise WBE WBENC Certified (annually)
- Certified Women-owned business
- Awards and Recognitions: • 2017 Business Excellence Business Leger Award
- 2021 Star Icon Best Speaker Award
- 2021 CIO Times: The Year’s Most Inspiring Leaders
- 2020 Chicago’s Best and Brightest Companies to Work For
- 2020 Innovative Companies to Watch in 2021