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Netflix’s next move could be streaming live programming, a feature that Apple TV+ has offered its users for just over a month.
As the streaming giant, Netflix is looking for the next potential hit feature to encourage higher subscriptions. After years of shaking up the streaming industry with on-demand streams, it looks like the streamer may actually go the route of live content.
According Deadline, Netflix is considering whether to offer live streaming to its users. Netflix previously confirmed that it was in the early stages of creating a live streaming solution, but had yet to announce a formal introduction of live content.
It is proposed that the live capacity could be used in competition series such as the upcoming “Dance 100” dance competition, or potentially as part of a revival of the Netflix Is A Joke festival with live sets. Live reunion shows for reality shows have also been proposed.
Live streaming would not be strictly one-way, as it is believed that live voting could be included in the feature. For competition shows, the local audience could potentially vote for a winner, or vote to eliminate contestants, all live.
If Netflix goes ahead with streaming live shows, it would bring Netflix in line with more traditional broadcasters with time-based schedules. It will also be more closely aligned with other streaming services that already provide live streams from streaming networks, such as YouTube TV and Hulu.
Unusually, Apple has already beaten out Netflix in the live streaming space. With the start of MLB’s “Friday Night Baseball” in April, Apple TV+ has provided regular live streaming content to its users around the world.
So far, it appears that Netflix is unable to use this feature for streaming sports at the moment.