I’ve had the time of your life. It’s the end of an era at Apple. (Sorry. The Macalope just couldn’t resist.)
But it is the end of an era as The New York Times reports Apple has terminated its contract with Jony Ive’s design consulting firm, LoveFrom.
Not much information from either Ive or Apple other than the usual “Man, that group we don’t work with anymore was the best. Makes you wonder why we don’t work with them anymore!”
While neither side says much, there is no shortage of analysis on What does this mean.
Says 9to5Mac’s Ben Lovejoy: “Jony Ive LoveFrom’s contract was probably just a PR fiction; ending it doesn’t mean anything.”
John Gruber indicates in an update to a post about the…divorce? Breaking off? The resolute lack of someone holding a boom box blaring “In Your Eyes” in hopes of getting a second chance? (That’s a weird thing to do, by the way, never do it.) Regardless, Gruber says sources at Apple indicate Ive was doing product consulting as recently as a few months ago, so it could mean somethingbut still maybe not much.
Paul Thurrott, definitely the guy to go to for an Apple review, said, “Apple got tired of Jony Ive…” (tip of horns to tay) and that this was all because Tim Cook hates Ive.
We’ll just… we’ll stick that under the newspaper for them to pick up and summarily throw it in the recycling later.
According to The Times, the refusal to renew the contract was due, on Apple’s part, to the exorbitant fee I charged and, on Ive’s part, because I could hire as many clients as I wanted. Sometimes you just want to charge someone else a lot of money! We have all been there. (Disclaimer: Not all of us have been there.)
The interesting thing is that no one seems really affected by this breakup. Just as there were few who said the sky was falling when I left Apple, no one seems to be lamenting the end of an era, part II: the reboot, this time it really is over. because to a large degree, Apple fans and Apple haters alike chose to blame Jony Ive for the mid to late years of the previous decade, when Apple pursued minimalism at the expense of usability. Certainly, at least in part, it is true that I was responsible, not that one person in an organization is completely responsible for everything wrong that he does.
Except that time with Gary. But we don’t talk about that anymore.
Ive was in charge of software design at Apple and famously loved minimalism, but he too had reportedly been burnt out and somewhat disengaged since Steve Jobs’ death. Once the source claimed that he only smiled when someone told him that they managed to remove another port. (Another disclaimer: Nobody actually said that.) How much damage can an unprotected person do?
Again, we’re not talking about Gary. We’re not talking about Gary. We collectively decided to put that behind us, Gretchen. Don’t start dredging it again. Nothing good will come of it.
It’s nice, if a little strange, that this is what we all seem to agree on. Jony Ive was bad for Apple! The guy who was responsible for the iMac, white headphones, and probably a million other things you love about (oh, now I get it!) Apple should pound sand. Don’t let the door hit you in the butt, legendary designer! Especially those huge glass doors in Apple Park!
Now that Ive’s influence is completely gone, it will be as interesting to see where Apple’s design goes as it will be to see where popular opinion of Ive’s departure goes.