Pine Knob returns! DTE Energy Music Theatre reverts its name

Since 2001, the name Pine Knob had only survived in the spirit of the renamed DTE Energy Music Theater, evoking the summer charm of loud and festive concert nights north of Detroit.

Now that classic name returns to the marquee: Pine Knob Music Theater is again the official designation for Clarkston’s beloved Amphitheater, which consistently ranks among the top grossing in the country.

Pine Knob’s name change was revealed Friday morning by the operator of site 313 Presents, after DTE Energy’s 20-year naming agreement expired in late December. New partners United Wholesale Mortgage (UWM) and Trinity Health have also been announced as part of a multi-year deal that will keep “Pine Knob” intact for a period of time.

The company also unveiled a logo reminiscent of the original Pine Knob – including the vintage 1970s-style font – with a new twist on its woody summer theme.

A new logo featuring the revived "Pine Knob Musical Theater" the name was released on Friday, January 14, 2022.

The renaissance of the name Pine Knob, which comes as the amphitheater launches into the 50th anniversary celebration, will be music to the ears of Michigan music fans, many of whom have continued to use the old moniker years after the change.

For viewers who came of age in the ’70s,’ 80s and ’90s, it could also serve as a nostalgic boost after nearly two years of pandemic-induced upheaval in the live music world.

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