MLK Box Office – Deadline

Paramount-Spyglass Media’s Scream do $ 3.5M Thursday night previews that started at 7pm in around 3,000 theaters.

It’s a healthy take for a horror movie during the pandemic, pacing Halloween kills and A quiet place IIThursday nights costing $ 4.8 million apiece and not too far behind pre-pandemic MLK weekend thriller Glass which made $ 3.7 million. Glass saw a $ 40 million 3 day, but don’t go Scream as M. Night Shyamalan, given the irregular attendance of moviegoers during the pandemic.

Jenna Ortega in “Scream”.
Primordial

The reboot sequel led by Matt Bettinelli-Olpin and Tyler Gillett is arguably the only draw until February 4, with the dollars remaining Spider-Man: No Path Home rake; that’s when Lionsgate has Roland Emmerich Falling moon and Paramount has Jackass forever. The hope is that Scream, with a Rotten Tomatoes Fresh Critics score of 76% and an Audience score of 90%, can top anything in the $ 20 million over four days. It would be a good start to the holidays in a pandemic market; MLK weekend’s highest opening for a horror film being Universal Mum which made $ 32.1 million. Biggest opening for horror movie during pandemic belongs to Universal / Blumhouse / Miramax’s Halloween kills which made $ 49.4 million in October. This was with a Peacock day and date home availability built in, but also when more blockbusters were in a row in theaters. Halloween kills fell below $ 100 million with $ 92 million in the United States.

Paramount and Spyglass Media co-funded Scream at $ 24 million before P&A.

In addition, last night Paramount hosted a Scream Opening night for fans at select theaters nationwide, which included a live Q&A with actor David Arquette, Bettinelli-Olpin & Gillett and Scream Executive producer and creator Kevin Williamson, along with a prerecorded talent intro and extensive bonus content featuring the new cast with behind-the-scenes footage. This event took place at 5:00 p.m. PST, 7:00 p.m. CST and 8:00 p.m. EST at participating theaters.

Sony

Sony / Marvel Spider-Man: No Path Home took in $ 2.1 million Thursday in 4,012 rooms, -4% from Wednesday until the end of week 4 to $ 677.95 M. Jon Watts-directed film to become 5th highest grossing film at domestic box office today, beating 2018 Avengers: Infinity War which has $ 678.8 million. Disney / marvel Black Panther ranks as the 4th highest film in the United States with $ 700.4 million.

In 2nd was Illumination / Universal’s Sing 2 with an estimate $ 555K yesterday, + 3%, for an accumulation until the end of week 3 of $ 111 million.

The other big release of this weekend is that of GKIDS Beautiful in 1,300 locations.

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