Euphoria season 2 works great, great for HBO.
According to the first figures obtained by Deadline, the sophomore premiere of the series created by Sam Levinson drew 2.4 million viewers across all HBO platforms on Sunday night – nine times more than the season 1 premiere of Euphoria, which aired in June 2019 via HBO Go and HBO Now.
Although HBO Max-specific numbers have not yet been provided by the broadcaster, HBO has revealed that the show’s second season premiere episode is the most successful of all the streamer’s episodes since its launch in May 2020.
In comparison, Succession – widely regarded as HBO’s most popular television property – scored 1.4 million viewers across all HBO platforms with its Season 3 debut in October 2021, with the finale drawing even more than 1.7 million. Both episodes broke records for HBO Max.
If the second season of Euphoria maintains the same trajectory – the audience of season 3 of Succession increased by 21% in nine episodes – its finale is on track to reach nearly 3 million viewers.
Produced in partnership with A24, Euphoria is based on the Israeli series of the same name and follows Zendaya’s Bennett Street as she and a group of high school students struggle against the pressures of love, drugs and social media to l modern era.
Small screen success
We recently published a report on the excellent year that HBO Max had in 2021, which also detailed our skepticism about whether the streamer could maintain its momentum in 2022.
While Euphoria’s success did not completely allay those concerns – without instant access to new films in 2022, HBO Max is an objectively inferior value proposition – it did raise hopes that HBO Max can maintain its challenge in the face. to rival streamers thanks to the original industry leader. programming.
HBO has long been regarded as the premier producer of modern television thanks to critical, commercial, and cultural hits like Game of Thrones, The Sopranos, and Band of Brothers. Upcoming shows including Dragon house, The last of us, the future seasons of Succession, Westworld and now Euphoria is well positioned to continue this tradition, and may even be able to lift heavy enough loads to continue HBO Max’s impressive growth.
HBO Max is unlikely to ever match Netflix and Disney plus for audience share – both streamers have much larger audience figures than HBO’s platform and are growing at a faster rate – but hits like Euphoria can ensure that HBO Max remains the thorn in the side of these streaming giants in 2022.
Plus, numbers don’t do everything. By most accounts, shows like Succession and Euphoria prove that HBO still makes the best TV around.