You’ve created a new company and are ready to get your name out there. This process is not easy for beginners. While you can manage your branding on your own, it’s not always a good idea.
Instead, you should focus on what you are good at. Managing your business. Put all your marketing in the hands of a skilled startup branding agency.
They have all the tools and expertise you need to make sure your company thrives. Ready to get started? Check out this guide to learn everything you need to know about hiring the right branding agency for your small business.
We will go directly to the interview process. The first thing you should know is that you can interview with more than one digital branding agency. Each company has something different to bring to the table.
You want to make sure that the company you go to has something different for you. Make a list of about 10 agencies in your area and do a little more research on them. Check out online reviews and get a recommendation from family and friends.
This should leave you with about 5 to withdraw. These will be the people you call and interview. Ask them what services they provide.
Find out what companies they have worked for in the past. Sometimes they put more than one person on a project. Ask them what kind of people will engage with you.
Go with your gut
The number one rule for interviewing with a branding agency is to go with your gut. Your agency will be an important part of your team. If they don’t work with your current work culture, they won’t fit in with the rest of your staff.
Pay attention to how they interact with you. If they don’t let you talk, it’s not a good sign. They should be more interested in learning about your business than pushing themselves on you.
This way, they get a complete picture of your company’s advertising needs. The right creative branding agency will also communicate well. You will receive regular emails and follow-ups from them.
Consider Your Location
Because marketing is so collaborative, many companies prefer to look to the best brand agencies in their area. Scheduling meetings is easier and more practical.
Others do not like to limit themselves. They draw from remote agencies around the world to get a new perspective. You may find the perfect company in a country you never looked for.
It doesn’t matter which route you choose. Both come with their pros and cons.
View Their Portfolio
Most agencies have a portfolio full of previous work. Never hire a company without looking at them as this will give you an idea of their skill levels.
It will also show how creative they are. You don’t want to welcome them on board if all their designs look the same. There are no views in this.
Your business will look like any other startup out there. You want to stand out from your competition, so you need someone who can bring something fresh to the table.
When you hand in their portfolio, ask them to provide a few success stories and testimonials. This will tell you how they work with other people.
Watch your wallet
When you first start out, it can be difficult to outsource everything. If you look to others for something, it should be your brand.
There are companies that can work with any budget. That being said, you don’t want to go too cheap. In many cases, you get what you pay for.
Still, that doesn’t mean you can’t get a good company at a decent price. Get multiple quotes from different agencies. This will allow you to sit down and compare.
Remember that receiving a quote does not bind you to the choice of business.
What does their process look like?
You want to know the entire process of an agency before moving forward. That means you want to know how they work. What are they doing to meet their deadlines?
What software and tools do they use to get the job done? Once they start a business, where do they go from there? How will they communicate with you when they finish different parts of the project?
These are all important things to know.
Do They Have The Right Expertise?
The last thing you want to look at is the experience level of the company. Having an agency that has been around for many years is an advantage, but when we say experience, we don’t mean that.
We mean someone who knows the industry inside and out. Someone who can look after your company and have a plan in action to help you stand out.
A company that has a wide range of tools and knows how to use them. This is what you should be looking for.
Choosing the Right Startup Branding Agency for Your Company
When you are a new company, you should try to get your name out there as soon as possible. The best way to do this is to hire a startup branding agency to handle all of your marketing.
Many companies boast that they are the best. Check out our daily blog to find out if this guide can really back up their claims and more ways to make your business shine.