Is Hive the next Twitter? Or mastodon? Or post?
As reported by TechCrunch, the app has experienced a large influx of new users since Elon Musk took over Twitter a few weeks ago and fired more than half of the company. According to data from Sensor Tower and Hive, the platform seems to have crossed one million users.
According to Cassandra Pope, the app’s founder, Twitter has gotten a lot of attention as an alternative for those considering leaving the platform because of Musk’s new direction for the social media service. Data analytics firm Sensor Tower has seen the app grow in popularity both in the US and internationally.
According to data from app intelligence firm Sensor Tower, about 214,000 of Hive’s total of 733,000 lifetime installs across iOS and Android came in the last 30 days alone. Of note, Hive seems to have attracted attention from people outside the US — its non-US installs accounted for about 86% of Hive’s total downloads, Sensor Tower reported.
The analytics firm found that, over the weekend, more than 140,000 people downloaded the app in the US alone, causing it to crack the top twenty on the App Store.
Data from Sensor Tower indicates that Hive gained about 144,000 new installs in the last few days (Friday, November 18 to Sunday, November 20, 2022). Of those installs, 22,000 were from the United States alone, it said. During this time, the app went from the number 338 overall iPhone app in the US App Store to the number 17 app today. It is number 17 in the UK and number 24 in Canada.
Pop says the app’s meteoric rise is “a lot for that [the team] process and they’re focusing on the product itself.” While the app has grown in popularity, so has scrutiny over potential privacy concerns due to its small team and vague terms and policies.
We understand Hive is run by a team of three, including Pop and two developers, whose full names the founders would not provide to the press. Users are raising concerns about Hive’s security in light of this situation, and the app has some quirks — such as non-unique usernames that can lead to impersonation. Others point to unclear terms and privacy policies, lack of 2FA, and inexperienced teams as reasons to be wary.
With the rise of Hive, Mastodon and Post, we think Twitter is in the golden age of alternatives.