In a last-minute decision, Qatar banned the sale of beer around eight World Cup stadiums, despite Budweiser being one of the event’s sponsors. So what will happen to all the extra beer? Well, the brand decided to put the extra drinks to good use.
“New Day, New Tweet. The winning country gets the Buds. Who will get them?” Budweiser tweeted.
New Day, New Tweet. The winner gets Country Buds. Who will buy them? pic.twitter.com/Vv2YFxIZa1
— Budweiser (@Budweiser) November 19, 2022
Soccer’s world governing body said the decision came as a result of “discussions” with the World Cup hosts, an Islamic state that severely restricts alcohol consumption, AFP reported.
Although this did not indicate any reason for the surprise decision, the press reported that there was an intervention by the ruling family of Qatar.
Meanwhile, according to Fox Sports, FIFA could face a $70 million hit after the beer ban. The brand has a contract with FIFA worth around A$112 million for this World Cup. Budweiser also has a deal worth up to A$170 million for the 2026 World Cup.
Qatar has spent tens of billions of dollars preparing for the World Cup and has predicted more than a million fans will visit the country for the 29-day tournament.
But its strict cultural rules have faced international scrutiny.
Budweiser said on Friday that restrictions at World Cup matches were “out of our control” after FIFA and host country Qatar announced that beer sales around stadiums would not continue.
As partners of soccer’s world governing body, “We look forward to activating FIFA World Cup campaigns around the world to celebrate soccer with our consumers for over 30 years,” a spokesperson for AB InBev, the world’s largest brewer, said in a statement. to AFP.
Featured Video of the Day
Shraddha Walkar Murder: Domestic Abuse Case Lost in Toxic Conversation?