That didn’t matter much to retailers, who used the first holiday sales to try to offload products before most shoppers picked out their Halloween costumes. But it does indicate that buyers are motivated by deals, whatever they are. After two years of limited concessions, buyers show they are willing to strike a bargain.
Brands are getting on board. “We built a lot,” the bike maker said on its website, telling customers they could “save big.”
Rakuten, an online platform that offers deals and rewards to shoppers, said the retailer’s participation in Black Friday and Cyber Monday promotions was “the largest in the last three years.”
Natalie Rodriguez, 47, who works for the Indiana Department of Revenue, said merchandise wasn’t what she wanted for Christmas.
“I’m really aware of the deals that are coming in right now. I guess it’s a matter of seeing who gets my money first. Am I taking advantage of it because I understand it was a deal?
“In the Amazon sale, I had 150 items in my cart and saved for later, but I didn’t see anything comparable to what I thought were Black Friday deals. When I was a kid, Black Friday was very cheap, like 80 or 90 percent off. Most of the ones I saw were 30 and 40 percent off on some items. It’s like, ‘Nah, I’ll just pass,’ especially if it’s not an essential item. Crest Whitestrips were a great deal, but I don’t need them right now
“All I got was a $50 gift card with a $10 bonus.”
Arriving on time, finally
Over the years, encouraged greatly by Amazon, consumers have become accustomed to fast shipping – often in two days or less. Pandemic ignored it. Driver and inventory shortages mean people need to plan ahead.
This year, industry experts do not expect another Shipedon. There are enough delivery and warehouse staff to meet demand. Shippers should be able to deliver 110 million packages a day, about 20 million more than buyers order, according to Shipmatrix, a consultancy.
“Because of what’s happened to the global supply chain over the last few years, people are extending the holiday season longer,” said Jamil Ghani, vice president of Amazon Prime.