Bank of Baroda launches bob World Kisan app – One Stop Solution for Farmers

Features include Loans and Investments, Mandi services, Agri consultancy and Value Added services

It collaborates with six agricultural companies to provide various services to farmers

Both Existing and Newcomers to the Bank can access the platform

Bank of Baroda (Bank), one of India’s leading public sector banks, today ‘bob World Kisan’ program – a one-stop solution for all agricultural needs for farmers. bob World Kisan is a one-stop platform that helps digitize the agri-economic journey by offering new-age solutions in agricultural financing, insurance and investments; mandi services such as product price monitoring; weather forecasting, crop health monitoring and other value-added services, including procurement of agricultural products and hiring of equipment, use of technology to increase productivity, etc.

The bank has also partnered with six agricultural companies such as AgriBegri, AgroStar, BigHaat, Poorti, EM3 and Skymet to provide a diverse set of services to farmers within the program itself. Moreover, the app is currently available in three languages, namely English, Hindi and Gujarati, making it accessible to a wider base of farmers.

Shri Joydeep Dutta Roy, Managing Director, Bank of Baroda said, “As one of the country’s leading public sector banks, we have a deep and enduring relationship with India’s agricultural community. Bank of Baroda’s vision is to support Indian farmers through their ‘Plant to Sell’ journey. bob World Kisan is a state-of-the-art and all-inclusive platform that will provide our annadata with a wide range of services, helping them maximize their revenue and income..”

Shri Akhil Handa, Chief Digital Officer, Bank of Baroda said, “Launched last year, the bob World mobile banking app has transformed the banking experience for millions of our customers. With the launch of the Bob World Kisan app, our promise is to do the same for our farmers. It’s an integrated app with a simple and intuitive design that brings a range of banking and agricultural services at the user’s fingertips – digitizing the entire experience..”

bob World Kisan’s features are divided into four categories:—

  • Finance
    • Instant loans and renewals
    • Insurance
    • Investments
  • Mandi
    • Monitor product prices
    • Track prices at nearby mandis
    • Monitor maximum and minimum prices of products in selected mandis
    • Option to add and compare multiple products/multiple mandis
  • Weather
    • Weather forecast
    • Monitor soil moisture and crop health
  • Value Added Services
    • Buy agricultural products such as seeds, fertilizers and insecticides and rent equipment
    • Using technology to increase productivity and profitability

The launch of ‘Bob World Kisan’ comes in the midst of ‘Baroda Kisan Pakhwada’ – an annual farmer badge program organized by Bank of Baroda, now in its 5th year. Baroda Kisan Pakhwada aims to increase engagement with the Indian agricultural community and create awareness about the various agricultural products, schemes and delivery channels offered by Bank of Baroda and initiatives taken by the government to benefit farmers.

About Bank of Baroda

Bank of Baroda, founded on 20 July 1908 by Sir Maharaja Sayajirao Gaekwad III, is one of India’s leading commercial banks. It is mainly owned by the Government of India with a 63.97% stake. The bank serves a global customer base of over 150 million through over 46,000 touch points spread across 17 countries across five continents. It provides all banking products and services in a seamless and hassle-free manner through state-of-the-art digital banking platforms.

The recently launched bob World mobile app offers customers the experience of saving, investing, borrowing and shopping under one app. The app also caters to non-customers by enabling account opening through video KYC. The bank’s vision matches its diverse customer base and instills a sense of trust and security. He is making good progress in this direction and bob World is proof of his road map towards Digital Transformation.