Apple Original Podcasts Will Increase Through Deal With Futuro Studios

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Apple has signed a deal with Pulitzer Prize-winning Futuro Studios and is now courting other companies in hopes of turning podcasts into original Apple TV+ content.

Future Studios, known for the criminal justice series “Suave,” has signed a deal that would give the studio funding for new podcasts. In exchange, Apple would have the right to turn any podcast into a movie or TV show.

Apple has also been courting other studios, according to Bloomberg, and has spent around $10 million so far. Investments have been led by Apple TV+, rather than Apple’s podcast arm.

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