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Tech analysts project a shrinking global smartphone market, but Apple expects the iPhone 14 family to keep pace with 2021 demand levels.
Apple appears confident despite analyst predictions and is reportedly asking its suppliers to build at least 90 million next-generation iPhones.
In fact, Apple expects to assemble 220 million iPhones in total by 2022 according to Bloomberg.
Apple has weathered the downturns of the pandemic era well. Mac shipments, for example, grew in the first quarter of 2022 despite the broader PC market slumping.
Apple’s iPhone also garnered 62% of the first-quarter global market share for devices costing more than $400, suggesting that Apple’s target audience is still willing to spend on a high-end device.